Closed-loop attribution for B2B
Know which channel actually closes revenue.
Grab GTM ties every closed-won deal back to the first touch that started it — across search, social, and outbound.
Closed-won revenueQ3 · by first touch
$1.43M
+18% vs Q2
LinkedIn$482,400
Organic search$351,200
Cold email$298,800
Paid search$173,600
Referral$121,000
42%LinkedIn win rate
12%Paid search win rate
$27.4kMedian deal size
Your CRM knows what closed. Your analytics knows what clicked. Grab GTM makes them agree.
01
Capture every first touch
Every visit is tied to the channel that started the relationship — not just the last click before the form.
02
Sync outcomes back
Qualified, working, closed-won. Lifecycle stages flow from your CRM into your analytics automatically.
03
Report revenue by channel
One funnel, from anonymous visit to closed revenue, broken down by the channel that deserves the credit.