Aug 21, 2026
Why last-click attribution misleads B2B teams
The channel that gets credit for a demo request is rarely the channel that earned it. Here's the mechanism, and what to measure instead.
Writing
Notes on attribution, forecasting, and RevOps.
Aug 5, 2026
Pipeline forecasting that survives the quarter
Stage-weighted forecasts fail for a predictable reason: they ignore where the pipeline came from. Cohorts by source fix it.
Jul 14, 2026
The RevOps metrics that actually predict revenue
Most dashboards report activity. Five metrics — all measurable today — report whether revenue is coming.