The pipeline, end to end.
From the first anonymous visit to the closed-won invoice, in one line of sight.
Every touch, one timeline.
A buyer reads an article from LinkedIn in March, comes back through search in April, and types your URL in May to request a demo. Most tools call that a Direct lead. Grab GTM stitches all three visits to one person and keeps the first touch where it belongs.
Outcomes flow back.
Marketing analytics usually stops at the form. Grab GTM keeps going: when a lead is qualified, worked, and closed in your CRM, each stage is written back against the original visitor — so your web analytics finally knows which clicks became contracts.
Numbers the board can trust.
One funnel — lead, qualified, closed-won — split by the channel that started the relationship. Win rates and revenue per channel, not just form fills per campaign. Export it, or point your BI tool straight at it.
Works with Salesforce · HubSpot · Google Analytics 4 · Snowflake · BigQuery